No surprise famous athletes and celebrities love them as much as you and your family do. Born in sunny California, Skechers is popular with people everywhere for their comfortable on-trend styles and the latest high-tech features. GOwalk offers GOga Mat Technology boasting high-rebound cushioning and other materials made specifically for athletic walking.Īnd you can find Skechers and other great footwear at SRI Shoe Warehouse.Skechers is your go-to style when you love all-day comfort with performance that won’t quit.GOrun offers innovation in technology that facilitates a midfoot strike coupled with cushioning and impact protection.Lifestyle offers Memory Foam: Contours to the singularity of your foot for ultimate comfort.With more than 3,000 styles designed, developed, and marketed for men, women, and children, Skechers focuses on two distinct categories of footwear: A two-billion-dollar leader in thousands of stores to be exact. Skechers is now a global leader in footwear. Because of this unisex look, the shoe appealed to both sexes and became an urban street boot icon for the “grunge” youth. It was the footwear version of stone-washed, pre-torn jeans, which were incredibly popular at the time.
The “Chrome Dome” shoe was manufactured to appear well-worn and scuffed (primarily at the heel). It was also this year that the Greenberg’s Skechers introduced the “Chrome Dome.” The Chrome Dome … In 1993, it was decided that refining its own label (Skechers shoes) would be more profitable. Skechers also brought other brands into its label, including Cross Colours and Karl Kani. And he saw the opportunity in casual street shoes, so he aimed for appealing to young and hip consumers. Martens shoes? It’s true, but within one year, Greenberg focused on designing, developing, and marketing his own unique brand. Now, Let’s Head Back to the Future!ĭid you know that Skechers was initially supposed to be a distributing outlet for Dr. Hello, influence and recognition.Īnd it was with that revenue that he decided to found L.A. That move netted him $3,000,000 in fewer than eight weeks.
SKETCHER SHOES LICENSE
But his first major break happened after he purchased the license to place the image of the film character E.T. He began his career in the 1960s and worked in various retailing roles: from selling wigs to beauty parlors to importing designer jeans to founding a roller skate store. It wasn’t the first taste of the unpredictable, significant shift in the retail trade for Greenberg. Gear saw a huge loss in market share and the company forced out Robert and his son Michael. Gear, which within seven years of business was already grossing more than $900 million in sales-the yield of neon tennis shoes that favored female preferences.
This provided Skechers an opportunity to champion a new and expanding niche market in the U.S.A.īefore Greenberg went out on his own to create Skechers, he was one of the founders of L.A.
But there were no industry giants who controlled men’s and women’s street shoes. Gear had a lock on the women’s athletic market and Nike dominated the market for men’s athletic wear. Robert Greenberg founded Skechers in 1992.
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